MENA Assistance is the preferred and most reputable business-to-business Roadside Assistance and Customer Care provider in the Middle East and North Africa. We have been Roadside Assistance experts for premium and luxury automotive brands since 2001 and are very proud of our reputation as the market leader in the MENA region.


MENA Assistance are experts in developing, implementing and managing regional Roadside Assistance programs as well as Customer Care programs. Currently we operate in: United Arab Emirates, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Jordan, Lebanon, Syria, Algeria, Egypt, Morocco and Tunisia.


We have a long and successful history of working with major manufacturers and dealer networks. Our clients represent the best brands in the MENA premium automobile market. Audi, Ferrari, Ford, Jaguar, Land Rover, Lincoln, Maserati, Mercury, Porsche, Range Rover, Tesla and Volvo are among the brands that we have represented since 2001.